George Turner is a travel and wildlife photographer based in the South of England. His path to becoming a photographer is far from ordinary, as he was originally as a Strategist/Planner in traditional advertising for many years, working with brands such as Absolut, Marc Jacobs, Jameson, Calvin Klein and Coca Cola. Travelling whenever he could, his passion in photography grew and grew. He eventually decided to take the plunge in 2015 and now works with various tourism boards and brands within the tourism sector. His main passions are telling the stories behind the world’s most endangered animals, including a project on the Iberian Lynx in Southern Spain in 2016.